In spite of growing evidence that self-publishing is poised to replace (or at least match) traditional publishing in the future, many conventionally published authors (and those striving to become such) still view self-publishing with contempt. They feel self-publishing companies and those authors who choose to use them are "cheating" somehow. After all, getting a book published traditionally has always been "hard work." Those who have done it (or long to) perhaps feel as if self-published authors are not paying their dues.But are self-publishing writers really "cheating," or are they simply taking advantage of widespread changes taking place throughout the entertainment and business worlds?Why Should the Book Publishing Industry Be Any Different Than ...