Self publishers need to have a good solid marketing plan to sell books and should be written well in advance of writing your book and in place a year prior to publishing your book. Make sure you know you have a market for your book before you write it. If you've written a 'how to' book you'll find people are always seeking 'how to' information making your book easy to sell; in fact the most sought after items on the Internet are information products. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed.Using press releases can be a very effective marketing tool if used properly. ...

Developing Your Strategies and TasksNow that you have a clear vision and you know what mediums you will use your writing in, you can start to develop strategies to drive your exposure and your revenue. Each person's vision is different. As a result, their strategies and tasks will vary as well. I am going to give you examples of my own strategy. You can embellish, change, remove, or adjust any of these suggestions to fit your vision.Let me review with you the current mediums that I am using, and how I've broken them down into different categories:Here are the different mediums I use for my writing:* eMessages* Teleclass/Teleseminar Content* Web logs (Blogs)* ...