
When I was working as an independent marketing consultant I was able to secure a contract with an illustrated book publisher to help them make changes and add new marketing strategies to their acquisition program that would help the firm obtain more contracts with museums, galleries, individuals, and other institutions on developing publications relating to their exhibitions and/or collections, commission authors, photographers, and others to develop titles that are aimed solely at the regular book trade. I met with the companies marketing and sales representatives to discuss their concerns about the drop in their sales number. The companies’ acquisition program had lost approximately 15% of the number of contracts that they had achieved ...