A publisher of fine art and illustrated books hired our firm to develop a marketing plan for the internet that would allow them to sell their merchandise online, as well as in book stores. I was in charge of this project. The publishing company has received numerous awards for intellectual and artistic achievement. Their children’s books produces high-quality illustrated books that appeal to the youth market. Their Gifts division produces desk diaries, stationery, and other printed merchandise. I created an online marketing and branding program for the company emphasizing the high quality of their fine art and illustrated books and gift items. The company would have an online newsletter that would give subscribers ...
A publisher of fine art and illustrated books hired our firm to develop a marketing plan for the internet that would allow them to sell their merchandise online, as well as in book stores. I was in charge of this project. The publishing company has received numerous awards for intellectual and artistic achievement. Their children’s books produces high-quality illustrated books that appeal to the youth market. Their Gifts division produces desk diaries, stationery, and other printed merchandise. I created an online marketing and branding program for the company emphasizing the high quality of their fine art and illustrated books and gift items. The company would have an online newsletter that would give subscribers ...