Self publishers need to have a good solid marketing plan to sell books and should be written well in advance of writing your book and in place a year prior to publishing your book. Make sure you know you have a market for your book before you write it. If you've written a 'how to' book you'll find people are always seeking 'how to' information making your book easy to sell; in fact the most sought after items on the Internet are information products. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed.Using press releases can be a very effective marketing tool if used properly. ...

These free, cheap and easy book marketing, promotion and publicity tips will get you headed in the right direction fast. It's one thing to write a book, but an entirely different thing to write one that's saleable, viable, and marketable. As a self publisher you can market and promote your book on a shoestring budget, thousands have done it; be careful about your promotion and marketing dollars and don't plunge into unknown waters -- test, test, and test.Using press releases for marketing or promoting your book or book's website has become increasingly popular as publishers discover the powerful benefits of using press releases. Mail a press release to at least 1000 print ...